Why you should not blog in Medium?
Sorry for the clickbaity title.
But this is a summary of a lesson we had in the writing course. More importantly, this statement is a rallying call for us to establish an online home for our writing. More precisely to have a website in Wordpress or Squarespace to host your writing. The website is your visiting card for our future and unexplored opportunities.
Medium might have started with the mission of democratising good quality writing. But Medium now is a platform with intentions beyond that, or their vision/stakeholders demand more. Their business model cages up the content and incentivises people in an opaque manner.
If you have great and meticulously done work, it’s possible that only people with Medium premium can read it. (I know it is not accurate, but more or less I get the point. We are at the mercy of Medium’s curators or algorithm. The classic platform problem)
David Perell made a joke saying that his tombstone wants to read: Here lives a guy who made people write online but not in Medium.
Medium is terrible at SEO. (Technically I have no idea to corroborate this)
Medium can mask and gentrify your brand. Your website is your home. It needs to reflect your personality in design, layout, fonts and images. Not a cookie-cutter solution for everyone.