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Hi.

Welcome to my blog. I write about anything that interests me.

Power of Scarcity

Power of Scarcity

Evolutionarily, human beings are programmed to react for scarcity. 

The job of fat, as a macronutrient, was to give energy to human beings during the time of famine and food scarcity. Food was always scarce in the history of human species. 

Just imagine this. 

During the time after neanderthals, human beings are surviving against all the odds. Humans competed against the wild animals for nourishment and food. If a human comes across a tree of fruits, s/he will try to eat as much as possible before a bonobo, or an ape is going to come and raid it. It probably makes more sense gorge on it, instead of communicating to other humans and save it for the future.

This instinct is by default ingrained in our genes. That might be the reason for us to hog on food like doughnuts, milkshakes and pastries, that gives us an immediate pleasure and calorically rich.

Now we don't have a problem of scarcity. Our problem is abundance. 
The abundance that is not known in the history of human beings. 

We as a species are inundated with food, everywhere and everytime. It's not only food that is abundant. Everything that was highly considered as a scarce once is becoming abundant now. 

I think the call for digital moderation, screen usage limitation and meditation are all our efforts to bring the power of scarcity in the world of abundance. It will be really interesting to look into all aspects of humanity, like economics, literature, music, movies with the lens of scarcity vs. abundance.

What is your thoughts on this?

Amadeus

Amadeus

Netflix and Customer Acquisition Costs

Netflix and Customer Acquisition Costs